PR Outreach Automation

This automation is aimed at PR agencies and startups who want to automate their PR outreach process. By using PR automation outreach, you can save time and resources while effectively reaching out to journalists and publications. With this automated system, you can find relevant topics, identify journalists and their contact details, and send personalized outreach emails. By utilizing this automation, you can streamline your PR outreach efforts and increase your chances of securing media coverage and building relationships with journalists.

Pre-requisites:

• 1. Google Sheets account: This will be used to track topics, journalists, publications, and other relevant information.
• 2. Apollo.IO license: This tool is used to find contact details of journalists, such as their email, Twitter, or LinkedIn.
• 3. Outbound email program: In this guide, we will use Reply.io as an example of an outbound email program.
• 4. (Optional) Slack: You can use Slack to identify journalists who need personal follow-ups and send notifications to your team.
• 5. Make.com