Cold Outbound Automation with Ads

This walkthrough guide is aimed towards startup companies who want to reach out to potential clients in their Ideal Customer Profile (ICP) without a large advertising budget. By setting up Outbound Automation, you can target specific verticals, find and engage with key decision-makers through email sequences and LinkedIn, enroll them in a custom ad audience, and track important metrics using Airtable CRM. This guide will provide step-by-step instructions on how to set up this automation.

Prerequisites:

- Make.com

- Access to Apollo API

- Airtable CRM

- Reply.io

- Bounceless for email verification

- LinkedIn ad platform