Marketing and sales engine workshop
Get a total overview of your marketing and sales engine in this 3 hour workshop. The workshop is split into two 1.5 hour sessions you book at your own convenience and in this time we will collaboratively go through your entire marketing and sales structure to identify:
- Where automations can be introduced
- How to boost conversion rates across your funnel
- Which projects to prioritise and which to delay
At the end of the workshop I will provide you with a detailed and step by step plan on how to proceed and implement your new campaigns and automations! You will also have a totally visualised and connected understanding of all of your marketing and sales processes and assets.
We cover areas like:
Segment 1: Ideal Customer
1. Describe your ideal customer profile (demographics, industry, job title, etc.).
Segment 2: Advocate
2. What activities do you run to turn active customers into advocates?
3. How do you measure the success of your advocacy activities?
4. How do advocates contribute to attracting new customers?
Segment 3: Active Customer
5. How do you define an active customer?
6. How successful are your customer retention efforts?
7. What strategies do you use to turn customers into active customers?
Segment 4: Customer
8. What processes do you have in place to convert opportunities into customers?
9. How involved are marketing and sales in the onboarding process?
Segment 5: Opportunity
10. What activities do you run to nurture and convert contacts to opportunities?
11. How do you track the progress of each opportunity?
12. What is the conversion rate of contact to opportunity?
Segment 6: Contacts
13. How do you build and maintain your contact database?
14. What activities do you run to engage and nurture contacts?
15. What is the conversion rate of web site visitors to contact submission?
Segment 7: Aware
6. How do you create awareness about your startup and its offerings?
17. What channels and activities do you use to generate awareness?
18. How do you track the reach and impact of your awareness activities?
Segment 8: Unaware
19. How do you identify potential customers who are currently unaware of your startup?
20. What activities do you run to capture the attention of unaware prospects?
a 3 hour one-on-one workshop, a step-by-step implementation plan and a visualisation of your marketing and sales engine. Using this you can focus your manual efforts on low hanging fruits with high returns and focus your automation efforts where they make the most difference.